Nike has just unveiled SNKRS Reserve, a new pre-order program within its SNKRS app that gives sneaker fans the chance to lock down pairs before they're even released.
The program officially launched on August 24th (Kobe Bryant Day) with an exclusive early reservation of the unreleased Kobe 3 Protro "Christmas". The move marks a major shift in how Nike handles drops, aiming to address one of the biggest frustrations in sneaker culture: missing out to resellers.
How SNKRS Reserve Works
By giving fans early access, Nike hopes to put sneakers on the feet of true enthusiasts rather than in the resale market. For sneakerheads, it means peace of mind knowing that coveted pairs can be secured before the chaos of release day.
Preorders have been one of the most requested features from the sneaker community. This system not only reduces the frenzy of drop day but also builds trust between Nike and its core audience, while creating a more transparent path for high-heat releases.
Fans should expect additional preorders for upcoming drops to go live on the SNKRS app in the near future.