Over the weekend of October 18th and 19th, 2025, Algarve Tourism will be exhibiting at Expo Abreu 2025, Portugal's premier winter travel fair, at the Carlos Lopes Pavilion in Lisbon. The event is expected to attract thousands of visitors, including tour operators and travel agents, offering the Algarve a great chance to promote its winter tourist appeal and reinforce its position as a year-round holiday destination. Algarve is classically renowned for its lovely beaches and sunshine, but the country's tourist attractions extend far beyond those aspects, particularly during the winter season. The event will be used as a vehicle to showcase the Algarve as an excellent destination for summer holidays as well as for people looking for an unusual winter holiday.
Portugal's largest winter travel fair, Expo Abreu will feature a variety of tourism providers, offering a space for Algarve Tourism to connect with potential visitors and industry professionals alike. Algarve Tourism sees this as a key opportunity to engage with the national public, the primary source market for the region's visitors. By showcasing the variety of experiences available during the winter season, Algarve aims to diversify its appeal and attract more domestic visitors, ensuring that it remains a leading destination throughout the year.
One of the primary objectives for Algarve Tourism at Expo Abreu is to promote the region's diverse offerings beyond the traditional sun and sea appeal. According to André Gomes, president of Algarve Tourism, the domestic market is a priority for the region. "The domestic market is, and will continue to be, a priority for Algarve Tourism," Gomes explained. "Being present at the main winter travel fair is an excellent opportunity to strengthen this connection and show the Portuguese that Algarve is an excellent destination at any time of year." By showcasing a broad range of winter activities, Algarve aims to remind Portuguese travelers of all the things they can experience in the region during the colder months.
The Algarve stand, which covers an area of 18 square meters, will act as a central hub for information. Visitors to the stand will receive up-to-date details about Algarve's tourism products, getaway suggestions, and local experiences that extend well beyond the typical beach vacation. Whether it's discovering the region's natural beauty through hiking trails, savoring its gastronomic offerings, or participating in cultural events and active tourism, Algarve has something for everyone looking for a winter retreat. The Algarve is known for its mild winter weather, which makes outdoor activities particularly appealing, whether exploring charming towns or enjoying the region's rich cultural heritage.
Algarve is often regarded as a summer destination, but its mild winter climate and diverse activities make it a fantastic year-round option for both locals and tourists. Winter in Algarve presents an opportunity to enjoy the region's scenic landscapes without the hustle and bustle of the peak tourist season. Visitors can experience a calmer Algarve, where they can explore nature reserves, enjoy peaceful coastal walks, and indulge in gastronomy experiences that highlight the best of Portuguese cuisine. In addition, Algarve's cultural scene comes alive during the winter months with festivals, local art, and traditional events that reflect the area's history and rich heritage.
During the fair, Algarve Tourism will also emphasize the opportunities for active tourism in the winter. From golf on world-renowned courses to hiking through rugged cliffs and cycling across the picturesque countryside, there are many ways to stay active and explore the natural beauty of Algarve during the off-season. Additionally, wellness retreats and spa getaways are gaining popularity as winter visitors seek relaxation and rejuvenation in the Algarve's serene environment.
For gastronomy lovers, the Algarve offers a chance to enjoy freshly caught seafood, local wines, and traditional dishes in a quieter setting, making it the perfect time to explore the region's culinary heritage. Many restaurants and vineyards offer exclusive experiences during the winter months, allowing visitors to taste and learn about the region's gastronomy in a more intimate and relaxed atmosphere.
Algarve has long been recognized as a top destination for Portuguese tourists. While international travelers flock to the region during the summer, the domestic market continues to play a vital role in the Algarve's tourism strategy, especially in the winter months. By attending Expo Abreu, Algarve aims to further strengthen its connection with Portuguese travelers, reminding them that the region's offerings go far beyond just summer holidays. The Algarve provides a chance to enjoy peaceful retreats, explore nature, and participate in local cultural activities -- all in a setting that offers both relaxation and adventure.
As part of this effort, Algarve Tourism has highlighted its winter getaway packages that provide discounted rates for locals looking for a quick escape or a longer stay. These packages cater to those who may not consider Algarve a winter destination but are now encouraged to explore the many experiences the region offers during the quieter season. The region's ability to offer a variety of activities combined with its year-round accessibility makes it a unique destination that can appeal to many segments of the Portuguese market.
Visitors to the Algarve stand at Expo Abreu 2025 will have the opportunity to explore a wide range of tourism experiences that focus on nature, culture, gastronomy, and active tourism. Information on exclusive winter tours, gastronomic experiences, and even wellness escapes will be available to help visitors plan their next trip to Algarve. For adventure enthusiasts, Algarve's coastline, hills, and nature reserves offer an ideal environment for activities such as hiking, bird watching, and wildlife exploration. Cultural seekers can discover the region's historic towns, art galleries, and festivals, while food lovers can indulge in the flavors of Algarve's authentic cuisine.
With the festival's focus on winter tourism, Algarve Tourism will underscore the fact that the region's beauty and offerings do not stop with summer's end. From quiet beachside escapes to scenic landscapes and cultural discovery, Algarve presents a wealth of experiences that are perfect for winter travel.
Algarve Tourism's attendance at Expo Abreu 2025 is a resounding signal that the Algarve is not only a summer destination. By promoting the Algarve's winter activities, the region aims to bring in more Portuguese travelers seeking a quiet retreat or an active holiday over the winter season. The fair presents the best chance to seek new means of living Algarve and to learn how the Algarve can be experienced throughout the year.
With the region growing and expanding its tourism offer, Algarve strives to make sure it will continue to be a favorite among both national and international tourists alike. With its attendance at Expo Abreu, Algarve Tourism will leave an indelible mark on domestic visitors, urging them to get out there and discover all the hidden treasures and special experiences that lie in wait over the winter period.