Tesco has partnered with Aviva to introduce a life insurance product for its shoppers and Clubcard members.
Life insurance remains one of the largest retail protection products in the UK, with more than eight million policies in force. Industry data show that most claims are paid, but overall take-up has been flat in recent years. Rising living costs and household budget pressures have limited demand, even as insurers highlight the role of life cover in providing financial resilience for families. Distribution partnerships with high-street and retail brands have become an important way of reaching customers who may not engage with traditional intermediaries.