The move positions OpenAI to compete with similar offerings from rivals Meta, Google, and Stability AI.
OpenAI has released a new version of its text-to-video AI model, Sora, for ChatGPT Plus and Pro users, marking another step in expansion into multimodal AI technologies.
The original Sora model, introduced earlier this year, was restricted to safety testers in the research preview phase, limiting its availability.
The new Sora Turbo version offers significantly faster performance compared to its predecessor, OpenAI said in a blog post.